Philosophy header_def2We help professionals of the financial sector to grow their Personal Equity®. When “Human Capital” is the corporation’s macro-perspective of their workforce, Personal Equity® is the employees’ own perspective of everything they bring to the table, their skillset and their intrinsic values.


What we do

Our mission is to democratize coaching within the financial industry. Today more than ever, in a climate of ever-decreasing resources, managers are facing unprecedented levels of ambiguity, uncertainty and complexity. Especially in the current environment, we believe coaching can make a huge difference in business. We operate in the financial sector exclusively: Investment Management, Real Estate, Banking and Capital Markets, Insurance. We help leaders to grow around our 4 areas of expertise:

•    Sales and Business Development
•    Productivity Improvement
•    Social Capital (leadership, interpersonal and networking skills)
•    Strategic Meeting Preparation

We work with individuals, teams, small businesses as well as large international firms. We can deploy cohorts of coaches on transversal projects. All our partners and associates are certified and supervised professional coaches who have a solid background in the financial sector.


Our Founder

photo JulieBefore she became a certified professional coach, Julie Benichou (MIM, CPCC, PCC) worked as an FCA registered officer in large investment banks: HSBC and Natixis in Paris, Morgan Stanley and Société Générale SG CIB in London. She was an institutional sales, covering key accounts on their structured products investments. Her business and customer-focus background informs much of her work, as well as her naturally high-energy. Julie trained with the prestigious Coaches Training Institute – CTI, known for its Co-Active Coaching Model.
She also holds an Award of Coaching in the Workplace from the Institute of Leadership and Management – ILM. She also trained with Organization and Relationship System Coaching – ORSC to respond to the growing need to coach teams and business partnerships.

Julie is mentored, supervised and ICF-PCC credentialed.

She is a French expatriate in London. She speaks fluently French, English and Spanish.
She holds a Master in Management from ESCP Europe – ranked 2nd Global Masters in Management by FT in 2013.

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As members of the ICF, we abide by the ICF code of ethics.